The project goal was to update the Printify product UI in line with the new brand identity. Overhaul the design system in Figma, refine key layouts and interactions, and improve user experience across core areas of the platform.
As lead designer, I ensured the art director’s visual concept was translated into scalable design libraries and functional, accessible interface layouts. I oversaw execution, led the restyle of the design system and shared libraries, and collaborated closely with UI designers on design concepts, layouts, and components.
Close collaboration and weekly check-ins with Printify’s product design team kept the process focused, transparent, and fast-paced.
